John Simmons

John Simmons is a writer and co-founder of the writers’ organisation 26. John has written many books on creative writing for business (yes, it is possible). The most recent is Room 121, cowritten with Jamie Jauncey, another contributor to 26 Treasures. Before that were We, Me, Them & It, The Invisible Grail, Dark Angels and 26 Ways of Looking at a BlackBerry. The Dark Angels Writing courses – run with Stuart Delves and Jamie Jauncey – have become legendary.


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The retail technique known as “clustering” – opening up several shops of the same brand in close proximity – meant that Starbucks appeared to saturate certain areas with its presence
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For Starbucks, the equivalent of Nike’s “Authentic athletic performance” became “Rewarding everyday moments
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As Scott Bedbury put it: “Consciously or not, we seek experiences that make us think, that make us feel, that help us grow, and that enrich our lives in some way.”
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