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The retail technique known as “clustering” – opening up several shops of the same brand in close proximity – meant that Starbucks appeared to saturate certain areas with its presence
For Starbucks, the equivalent of Nike’s “Authentic athletic performance” became “Rewarding everyday moments
As Scott Bedbury put it: “Consciously or not, we seek experiences that make us think, that make us feel, that help us grow, and that enrich our lives in some way.”
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