Florian Heuer

We all know that the IT and the Business side of most organizations often have a special love-hate relationship.

Design thinking is basically a discipline that facilitates innovation and problem solving by taking the human-centered approach and focusing on the needs and wants of the end-user.

Tim Brown “Design thinking is all about upgrading within constraints.”

“design thinking” is as a process of generating new and innovative ideas for solving problems that can be applied not only to business and IT but to all walks of life.

“to integrate the needs of people, the possibilities of technology, and the requirements for business success”.

with the customer always being at the centre of it all.

Customer focus is key for the success of any business project and this is also ingrained in design thinking where the customer is at the heart of any solution

Design thinking as a formal method of problem solving in business and technology focuses on creating solutions starting with the end goal in mind

, in design thinking any idea is acceptable

The term ‘thinking outside the box’ was actually coined by design thinking practitioners and it is important as it perfectly describes the fact that brainstorming encourages any idea to be brought into the equation.