Cynthia Montgomery

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Kutipan

Nicolas Salvador Sanchomembuat kutipan2 tahun yang lalu
the strategy wheel provides a picture of how you will win.
Nicolas Salvador Sanchomembuat kutipan2 tahun yang lalu
by answering the most basic questions about what a company does and how it does it:
• Who we serve
• With what sort of products or services
• What we do that’s different or better
• What enables us to do that
And it has these qualities:
• It is reasonably short and parsimonious.
• It is specific.
• It states what the company does and why it matters in a way that anyone can summarize without having to quote it literally.
• It avoids jargon, such as “best of breed,” “best in class,” or vague words such as superior, expert, and empowered.
• It is affirming, but not grandiose or self-important.
• People easily recognize that it’s you
Nicolas Salvador Sanchomembuat kutipan2 tahun yang lalu
Each system of value creation, and thus each strategy wheel, will be different, because every organization has its own purpose and unique set of activities that drive that purpose

Kesan

Nicolas Salvador Sanchomembagikan kesan2 tahun yang lalu
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