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Blanca De La Rosa

Blanca De La Rosa is an author and former business executive known for her works Pursuing a Better Tomorrow (2019) and A Holistic Approach to Your Career (2021). Born in the Dominican Republic, De La Rosa emigrated to the United States and grew up in Manhattan's Upper West Side projects. She overcame the challenges of cultural and linguistic transition, eventually earning a bachelor's degree in international business management from Pace University.

Her career began at Mobil, where she rose through the ranks over the course of 34 years, and continued at ExxonMobil after the two companies merged. Her work spanned domestic and international roles, taking her to the US, Europe, Latin America and Nigeria.

De La Rosa has held numerous leadership positions, including Business Development Manager. She also served as president and vice president of ExxonMobil's Global Organization for the Advancement of Latinos (GOAL), a resource group that promotes the professional growth of Hispanic employees.

She actively participated in GOAL's diversity initiatives and represented ExxonMobil at events like the Hispanic Heritage Foundation's scholarship awards.

Mentoring became one of De La Rosa's passions, as she found great fulfilment in guiding young professionals within her company. "The most rewarding part of my career," she said, "was helping others navigate the corporate maze and reach their potential."

After retiring from ExxonMobil, De La Rosa turned to writing. Her books draw on her professional experiences to offer advice and strategies for overcoming obstacles in the workplace.

Her first book, Empower Yourself for an Amazing Career (published by Balboa Press), provides practical guidance for career advancement. De La Rosa shares personal stories of challenges and triumphs in the corporate world, emphasising the importance of perseverance and self-empowerment.

Photo credit: FB @blanca.delarosa.5811

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“You never know how strong you are

until being strong is your only choice.”
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Anything wrong with my annual forecast?”

“Well, it seems to me it is too risky.” Santiago continued.

“Your forecasts for the Italian and German markets are really, well, aggressive, I would say, especially considering how the economy is going.”

“I know perfectly well how the economy is going, Santiago, and I assure you that the forecast I provided accounted for the economic trend,” I interrupted dryly.

“Elena, we have forwarded your report to Production, and they informed us that if we don’t achieve the minimum objectives, the levels of remaining stock will be very high, and the cost will be astronomical.”

“This is not a canning company. We make fashion, and fashion has an expiration date. A dress in stock is a dress that has no value and represents a loss to the company,” said Eduardo, intervening in the conversation.

“I don’t understand this sudden fear that has come over you all,” I defended myself. “If I have taken a risk with those two markets is because I know I can do it. We have increased sales by ten percent in Germany and almost five percent in Italy. They are demanding clients, especially the Italians, but we are breaking through little by little. The forecasts are simply an indicative study. You know that they have never strictly adhered to them.”

“Well, Elena, we called you here to let you know that the company is not willing to take such a high risk, and we have no choice but to proceed without your services,” Santiago said, his voice betraying a hint of insecurity.

“What?! You’re joking, right?” I exclaimed. “Do you mean you are firing me over a forecast report you don’t agree with? Do you think that preparing forecast reports is the only thing I do for this company?” I shouted angrily.

“I’m sorry, Elena, but the order comes from above. The decision is final,” Eduardo continued.

“But can you tell what this is really about?” I exploded. “I have been with this company for five years. This has been my fifth report, and you know better than anyone that I have never, ever made a mistake. For the love of God, in 2013, my forecasts came to fruition almost one hundred percent! This year I have been more aggressive, but we can afford to be aggressive.” I continued defending myself.

The two men looked at each other for a moment and remained silent. Then I understood things were serious, that there was no turning back, and I changed tactics. I decided to “collaborate.”

“Very well, I suppose all this is not your idea,” I said with studied calm.

“Of course not. You know that I, more than anyone else, have trusted you and your abilities and I would have trusted your forecast this time too, but it no longer depends on me, I a

Да ли нешто није у реду са мојом годишњом прогнозом?”

"Па, чини ми се да је превише ризично." Сантиаго је наставио.

"Ваша предвиђања о италијанском и немачком тржишту су заиста, рекао бих, агресивна, посебно с обзиром на то како се ствари одвијају у економији."

"Добро знам како иде економија, Сантиаго, и уверавам вас да прогноза коју сам представио узима у обзир економски тренд", суво сам прекинуо.

"Елена, упутили смо ваш извештај на производњу и обавестили су нас да ће, ако не достигнемо минималне цифре, количина стања у складишту бити веома висока, а трошкови астрономски."

"То није компанија за конзервирање. Ми стварамо моду, а мода има датум истека. Хаљина у складишту је хаљина која нема вредност и узрокује губитак компаније", рекао је Едуардо док се мешао у разговор.

"Не разумем тај изненадни страх који вас је све обузео", оправдао сам се. Повећали смо продају за десет процената у Немачкој и скоро пет процената у Италији. Они су захтевни купци, посебно Италијани, али мало по мало напредујемо. Предвиђања су само индикативна студија. Знате да их се никада нису стриктно придржавали.”

"Па, Елена, позвали смо вас овде да вас обавестимо да компанија није вољна да преузме тако висок ризик, а ми немамо другог избора него да радимо без ваших услуга", Рекао је Сантиаго, а у његовом гласу су се чуле ноте неизвесности.

"Шта?! Шалиш се, зар не?"да ли желите да кажете да ме отпуштате због извештаја о прогнози са којим се не слажете? Да ли мислите да је припрема извештаја о будућности једина ствар коју радим за ову компанију?"Љутито сам вриснуо.

"Жао ми је, Елена, али наређење долази одозго. Одлука је коначна", наставио је Едуардо.

"Али можете ли рећи у чему је заправо ствар?"Експлодирао сам. "У овој компанији сам већ пет година. Ово је мој пети извештај и ви сте бољи од било кога другог, знате да никада у животу нисам погрешио. Забога, у 2013. години моја предвиђања су се остварила скоро сто посто! Ове године сам био агресивнији, али можемо себи приуштити да будемо агресивни." Наставио сам да се браним.

Двојица мушкараца су се на тренутак загледала и ћутала. Тада сам схватио да је све озбиљно, да нема повратка и променио сам тактику. Одлучио сам да"сарађујем".

"Врло добро, претпостављам да све ово није твоја идеја", рекао сам са намерно смиреним.

"Наравно да не. Знате да сам више од било кога другог веровао вама и вашим способностима, а овај пут бих веровао и вашој прогнози, али то више не зависи од мене, ја

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“In life, every ending is just the start of another story.”
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