Harper Business

  • Alexander Amzinmembuat kutipantahun lalu
    Experimenters have found statistical evidence that, for instance, if you ask people to be voters, you get more voter turnout than if you simply ask people to vote
  • Sofia Voytovychmembuat kutipan2 tahun yang lalu
    Treat the reader’s time as more valuable than your own.
  • Sofia Voytovychmembuat kutipan2 tahun yang lalu
    “If you can’t write clearly, you can’t think clearly.”
  • Sofia Voytovychmembuat kutipan2 tahun yang lalu
    We spend all day long reading on screens, and what we read is unedited text created by poorly trained writers.
  • Sofia Voytovychmembuat kutipan2 tahun yang lalu
    Treat the reader’s time as more valuable than your own.
  • Sofia Voytovychmembuat kutipan2 tahun yang lalu
    Use fewer words
  • Sofia Voytovychmembuat kutipan2 tahun yang lalu
    Don’t tell us that many people do something, tell us which people do it.
  • Sofia Voytovychmembuat kutipan2 tahun yang lalu
    I want you to take a different path. When you want to write a general statement, write it as boldly as you can. Eliminate adverbs, wimpy adjectives, and vague quantities like “millions” and “many.” Replace them with the boldest statements you can make, with actual numbers, or with specifics.
  • Sofia Voytovychmembuat kutipan2 tahun yang lalu
    If you’re afraid of generalizing—if you think there’s a good chance you’re wrong—then don’t generalize.
  • Sofia Voytovychmembuat kutipan2 tahun yang lalu
    If the exceptions are important enough to consider, write about them explicitly. (
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