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Cass Sunstein

Cass Robert Sunstein (born September 21, 1954) is an American legal scholar, particularly in the fields of constitutional law, administrative law, environmental law, and law and behavioral economics, who was the Administrator of the White House Office of Information and Regulatory Affairs in the Obama administration. For 27 years, Sunstein taught at the University of Chicago Law School. Sunstein is the Robert Walmsley University Professor at Harvard Law School.
masa pakai: 21 September 1954 sekarang

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people are most likely to need nudges when decisions require scarce attention, when decisions are difficult, when people do not get prompt feedback, and when they have trouble translating aspects of the situation into terms that they can easily understand.
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Design is not just what it looks like and feels like. Design is how it works.
—Steve Jobs
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many people will take whatever option requires the least effort, or the path of least resistance

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    Cass Sunstein,Richard Thaler
    Nudge
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