- b3741452513membuat kutipan2 tahun yang lalu
You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. - b3741452513membuat kutipan2 tahun yang laluBig ideas come from the unconscious.
- b3741452513membuat kutipan2 tahun yang laluIt will help you recognize a big idea if you ask yourself five questions:
1 Did it make me gasp when I first saw it?
2 Do I wish I had thought of it myself?
3 Is it unique?
4 Does it fit the strategy to perfection? - Prithwish Patramembuat kutipantahun lalu
When Aeschines spoke, they said, ‘How well he speaks.
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