en
Philip Evans,Thomas S. Wurster

Blown to Bits

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Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich" information—customized products and services tailored to a niche market—or reach out to a broad, general market, with watered-down information.
The new economics of information is blowing apart this traditional dichotomy. Increasingly, customers will have rich access to a universe of alternatives, suppliers will exploit direct access to your customers, and competitors will pick off the most profitable parts of your value chain.
So where's your competitive advantage?
A HighBridge Audio production.
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2:25:47
Tahun publikasi
2007
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