en
Simon Sinek

Start With Why Summary

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This Summary is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. Although these “natural-born leaders” may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. We can all learn this pattern. With a little discipline, any leader or organization can inspire others both inside and outside their organization to help advance their ideas and their visions. We can all learn to lead.
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