#185: All About Instagram Ads with Rick Mulready

Biggest Takeaways You Don’t Want to Miss:
Rick Mulready is back to give the scoop on Social Media ads—but with a TWIST! We’re taking a break from Facebook ads (but don’t worry—much more to come as always on those!) and shining the light on his Social Media sister, Instagram. Now just because these two are related, don’t think one size fits all when it comes to working with these platforms. Rick and I walk through the nuances of the difference between the two (especially when it comes to imagery, videos and placement). Just in case you don’t think Instagram ads are worth for your business—keep in mind that there are 800 million Instagram users right now that are up for grabs. AND if that’s not enough, if you have a product or service, Instagram can be an incredibly powerful platform for you. Just take a listen to these stats that Rick throws out. [7:39] I gotta tell you, I love Instagram and feel that it’s a great time to grab your audience’s attention. So I’m shifting gears with Rick today so we can help you capitalize on the Insta Opportunity. I want you to dive in...and help me figure out the big question: Emoji or emoticons?
A special Easter Egg for today’s episode:
It turns out you DO need 10,000 followers in order to have the swipe up feature. (And on that same note, follow Rick on Instagram @rickmulready so he can get the followers he needs!) If you want to know what I’m talking about, check out our sidebar conversation on this.[21:00]
And a few great Instagram examples (including that story ad I ran):
Check out these highlights:

Let’s start this off with WHO exactly is on Instagram (so you know if you should be there!). [3:20] What are the best days and times to post on Instagram? [5:00] Where and how to set up your ads (on Facebook and Instagram). [10:39] Which ad type would be best for your business and customers—and the parameters for each. [12:03] The big differences between Facebook and Instagram (Here’s a hint: you CAN’T just repurpose one for the other). [13:17] With Insta, do you have the same targeting possibilities as Facebook? [19:22] How to take advantage of story ads (and what happened after I ran my first one for my List Builders Lab promo). [22:10] Why you need to add text and emojis to your InstaStories. [28:16] How to choose the right objectives when creating your Instagram ad campaigns. [28:59]