After going through the highs and lows of running a fast-growing, much-hyped beer brand, I knew Paul Jones of Cloudwater Brew Co. would have some insight into how the beer scene and the beer industry—because they are very different things—will play out once the threat of COVID-19 fades. While he’s had to change his expectations and the specifics, his approach remains the same—if you do the same thing as everyone else, you’re going to find yourself crowded out.
