Buku di rak buku “Digital Communication” yang dibuat oleh Inne Nathalia

A must read book for digital practitioners, agency and advertising people. This book tells you more about how marketing world changes fast and how to adapt with it. Also there are more than 20 success stories from local and international brands.
Brand Gardener, Handoko Hendroyono
Handoko Hendroyono
Brand Gardener
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This book provides a framework for you who looking to profits and increasement sales by new form of communications, social media. This is a great introduction to social networking tools.
The Social Media Bible, Lon Safko
An easy to read book that perfect to beginner marketers. This is an essential guide that will give you an overview for your social media marketing choices, latest trends in social media marketing and some tips to creating social media marketing campaigns.
Social Media Marketing For Dummies, Stephanie Diamond, Shiv Singh
Stephanie Diamond, Shiv Singh
Social Media Marketing For Dummies
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This book is aimed for marketing professionals with traditional background. It's also useful for beginners who starting their marketing journey with many tools. You can also get answers for some social media topics, such as branding, how to measure and monitoring your brand and social media engagement.
Quick Win Social Media Marketing, Annmarie Hanlon
If you working for brand who have millenials as main target audience, you should read this book. In this book you will learn how millenials differ from earlier generations. You will get best practices to manage millenials as well.
"Of course, you're not old. But if you were born before 1978, you need some new management techniques."
Managing the Millennials, Espinoza Chip
This remarkable book shows you how to get life with meaning and purpose. Chris Guillebeau gave us his example from what he earn in this life. Chris prepared this book by identified around 1,500 individuals who have built businesses earning $50,000 or more from a modest investment. Then he's chosen to focus on 50 most intriguing case studies from that group.
Chris's key principles is: If you're good at one thing, you're probably good at something else. Never teach a man to fish -sell him the fish instead. In the battle between planning and action, action wins.
This book focused on the fusion of leadership, how to create movements and marketing campaigns based on word of mouth. A killing quote comes this book: "Life is too short to fight the force of change. Life is too short to hare what you do all day. Life is way too short to make mediocre stuff. And almost everything that is standard is now viewed as mediocre."
Tribes: We Need You to Lead Us, Seth Godin
Seth Godin
Tribes: We Need You to Lead Us
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en
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This book made me realize about marketing and PR as core of new media. Every marketers should read this book to find how to handle PR and marketing through this transition era.
With over 100 practical tips and insights, Kawasaki and Fitzpatrick gave a strategy to focused and your presence on many social media platforms. Welcome to the art of social media!
The Art of Social Media: Power Tips for Power Users, GUY Kawasaki
GUY Kawasaki
The Art of Social Media: Power Tips for Power Users
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en
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Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. Marketers plan for the "right hook" by "jabbing" their customers with messages. Great "right hooks" leads to traffic, sales or another objectives.
Jab, Jab, Jab, Right Hook, Gary Vaynerchuk
Gary Vaynerchuk
Jab, Jab, Jab, Right Hook
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