Superior communication. interpersonal and other people skills, collectively known as Soft Skills are essential for success in life especially for business persons and technocrats in the global village.
This guide addresses this need, in a simple and effective way.
Because American business practices and American English are fast becoming popular all over the world, this writing is in the American Context with emphasis is on American English.
Persons with English as second language, US immigrants, perspective immigrants, technocrats and those who are exposed to multi-cultural environments will find this to be a valuable asset.
This book was first published in India and well received. It is used as a resource by college trainers in Soft Skills.
Author Raj Gadasalli is a reputed International business executive and a naturalized US national. Raj has a bachelors degree in Engineering from India and MBA, PhD from the US. After retiring from GE as an International Marketing Manager he took to academics and writing.
