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Buku
Jane K Cleland

Business Writing for Results

    Екатерина Кузьминаmembuat kutipan4 bulan yang lalu
    Malcolm Forbes once said, “A good business letter can get you a job interview, get you off the hook, or get you money. It’s totally asinine to blow your chances of getting whatever you want with a business letter that turns people off instead of turning them on.”
    Nurbek Nabievmembuat kutipan7 bulan yang lalu
    ork in jobs that allow them to interact with a lot of people and use their creative flair.
    Nurbek Nabievmembuat kutipan7 bulan yang lalu
    • The Data Collector is independent, self-reliant, rational, curious, systematic, and self-contained. Data Collectors love research. They are fact oriented and tend to work in jobs that require attention to detail.
    Nurbek Nabievmembuat kutipan7 bulan yang lalu
    • The Producer is impatient, focused, ambitious, goal oriented, competitive, and intolerant of people’s foibles. Producers are terrific problem-solvers. They are doers and tend to work in jobs that allow them to work toward a clearly understood goal.
    Nurbek Nabievmembuat kutipan7 bulan yang lalu
    • The Optimist is sunny in spirit, impulsive, dramatic, fun, articulate, emotional, and sensitive. Optimists are party animals. They are creative and tend to
    Nurbek Nabievmembuat kutipan7 bulan yang lalu
    • The Accommodator likes people but prefers small groups. Accommodators are kind, gentle, calm, methodical, and prudent. They are caretakers and tend to work in jobs that allow them to be helpers.
    Nurbek Nabievmembuat kutipan7 bulan yang lalu
    Accommodator, the Optimist, the Producer, and the Data Collector.
    Nurbek Nabievmembuat kutipan7 bulan yang lalu
    People are different from one another. In order for your writing to generate results, you need to know enough about your target readers to be able to figure out which benefits will motivate them to act.
    Nurbek Nabievmembuat kutipan7 bulan yang lalu
    People respond to benefits, not features.
    Nurbek Nabievmembuat kutipan7 bulan yang lalu
    “Why would they do what I’m asking?”
    Nurbek Nabievmembuat kutipan7 bulan yang lalu
    Instead, use words and phrases that are directive and action oriented, such as:
    • Call and reserve your place at…
    • Write for further information…
    • Attend the meeting…
    • Email your staff…
    • Complete the form…
    Nurbek Nabievmembuat kutipan7 bulan yang lalu
    • inspire
    • inform
    • update
    Nurbek Nabievmembuat kutipan7 bulan yang lalu
    As you write action objectives, keep alert for passive language. In general, avoid words that are not specifically action oriented, such as:
    • educate
    • motivate
    Nurbek Nabievmembuat kutipan7 bulan yang lalu
    Every time you identify a passive objective (such as, “to inform”), convert it into an action objective (“to RSVP,” for instance). The easiest way to do this is to ask yourself the question, “Why do I care?”
    npanteleevamembuat kutipan2 tahun yang lalu
    According to Max and Jonathan, the ABC Company has accepted our proposal pending clarification of a few issues. This is great news, and we want to be sure to address their concerns pronto! Let’s go over the specifics at 9 a.m. tomorrow. Confirm with Cathy that you’ll be there.
    npanteleevamembuat kutipan2 tahun yang lalu
    Great news—but an urgent client request awaits our attention.
    npanteleevamembuat kutipan2 tahun yang lalu
    Great news! We’ve just learned that the ABC Company has accepted our proposal. According to Max and Jonathan the company requires clarification of a few issues. We want to be sure to address their concerns pronto! I expect us to email them the answers by the end of business tomorrow. Let’s go over the specifics at 9 a.m. tomorrow. Confirm with Cathy by 5 p.m. today that you’ll be there.
    Jan
    npanteleevamembuat kutipan2 tahun yang lalu
    The last line was ‘With this setup, we’ll have the most advanced capabilities the industry has to offer.’”
    npanteleevamembuat kutipan2 tahun yang lalu
    you have any questions, I’m available at (phone number here) between 2:00 and 4:00 most afternoons.”
    Bakhonai Azhigaliyevmembuat kutipan3 tahun yang lalu
    Revise for Clarity
    Exercise 32: Calculate Your Empathy Index and Revise to Incre
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