A Joosr Guide to… To Sell Is Human by Daniel Pink

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Whether we're marketing products, proposing a strategy to our colleagues, or suggesting an idea to our friends and family, we all sell things, all the time. But are we doing it as well as we could be?

Daniel Pink thinks we could be better. And in To Sell Is Human he shows us that we've all got what it takes to become the best. Long gone are the days of the dodgy salesperson with their scripted spiels and pushy manner. Nowadays, it's more effective to take a human approach based on relationships and genuine connections with others. By embracing our inclination to relate to people, we can all learn to influence and move others and radically improve our selling skills.

You will learn:

· Why accepting your failures can help you sell successfully

· How improvising can help you take advantage of unexpected opportunities

· Why honesty and openness may be the most important qualities in modern sales.
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    Darya Bukhtoyarovamembuat kutipantahun lalu
    Most people are familiar with the stereotype of the sleazy salesperson churning out slick, rehearsed answers to customers’ questions. In this old-fashioned school of sales, successful selling is all about having the right answers and always staying one step ahead of the customer. But to “sell the problem” fairly and effectively these days, you need to have the right questions—questions that help you understand a customer’s need, and help you find out where they’re having problems, why these issues exist, and what they think might help solve them
    Darya Bukhtoyarovamembuat kutipantahun lalu
    involves actually engaging with people so both of you can better understand and address the issues they face. In this approach, you’re more akin to a doctor diagnosing an ailment than a salesman trying to flog a dubious product
    Darya Bukhtoyarovamembuat kutipantahun lalu
    that you turn pitches and proposals into a mutual exchange rather than a solo performance

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