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Reid Hoffman,Harvard Business Review,Steve Blank,Marc Andreessen,William A. Sahlman

HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank)

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The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs.
If you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.
Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to:Understand what makes entrepreneurial leaders tickKnow what matters in a great business planAdopt lean startup practices such as business model experimentationBe prepared for the race for scale in Silicon ValleyBetter understand the world of venture capital--and know what you'll get along with VC fundingTake an alternative approach to entrepreneurship: buy an existing business and run it as CEO
This collection of articles includes “Hiring an Entrepreneurial Leader,” by Timothy Butler; “How to Write a Great Business Plan,” by William A. Sahlman; “Why the Lean Start-Up Changes Everything,” by Steve Blank; “The President of SRI Ventures on Bringing Siri to Life,” by Norman Winarsky; “In Search of the Next Big Thing,” an interview with Marc Andreessen by Adi Ignatius; “Six Myths About Venture Capitalists,” by Diane Mulcahy; “Chobani's Founder on Growing a Start-Up Without Outside Investors,” by Hamdi Ulukaya; «Network Effects Aren’t Enough,” by Andrei Hagiu and Simon Rothman; “Blitzscaling,” an interview with Reid Hoffman by Tim Sullivan; “Buying Your Way into Entrepreneurship,” by Richard S. Ruback and Royce Yudkoff; and “The Founder's Dilemma,” by Noam Wasserman.
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179 halaman cetak
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2018

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    How to Write a Great Business Plan

    by William A. Sahlman

    FEW AREAS OF BUSINESS ATTRACT as much attention as new ventures, and few aspects of new-venture creation attract as much attention as the business plan. Countless books and articles in the popular press dissect the topic. A growing number of annual business-plan contests are springing up across the United States and, increasingly, in other countries. Both graduate and undergraduate schools devote entire courses to the subject. Indeed, judging by all the hoopla surrounding business plans, you would think that the only things standing between a would-be entrepreneur
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    The information services industry, by contrast, is paradise. Companies such as Bloomberg
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    Rather, it proves that the entrepreneurial team knows the good, the bad, and the ugly that the venture faces ahead

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