J.E. Johnson

Franchising Success Basics

Is a franchise business in your future?
Wish you could go into business for yourself, not by yourself? If so, investing in a franchise could be the ticket to your golden opportunity.

Franchisees enjoy a higher rate of success, compared to solo start-ups. They also reach profitability faster. One reason for this is when you buy a franchise, you don't have to re-invent the wheel, because the business model and strategy are already proven. So are sourcing, pricing and marketing, among other risk-reducing advantages franchisees enjoy.

Yet, like any major purchase, you need to go in eyes wide open. Even with franchising, success is not a guarantee. And it's not for everyone.
Could it be ideal for you? This book gives you the information you need to reach well-considered answers.
Here's exactly what you need to know before you commit!
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