Warren Buffett Invests Like a Girl

In other words, men keep it simple and move ahead; women like to get into the nitty-gritty and take their time. This makes sense when we consider the differing attitudes toward risk we’ve already discussed.

GIRLS JUST WANT TO HAVE FUNDS

Trade less, while taking less risk. So far, score two for the gentler sex.

women tend to hold less risky positions than men in their common stock portfolios.

simply, men think they know more than they do. Women are more willing to admit that they know what they don’t know. They’re more willing to own up to the fact that they don’t know everything.

GIRLS WILL BE GIRLS

Turn the page, dear Fool, and you will see what most of the world has overlooked or ignored.

“We have five core feminine values. First, risk awareness: we will not invest in things we don’t understand. Second, profit with principles—we like a wider definition so it is not just economic profit, but a positive social and environmental impact. Third, emotional capital. When we invest, we do an emotional due diligence—or check on the company—we look at the people, at whether the corporate culture is an asset or a liability. Fourth, straight talking. We believe the language of finance should be accessible, and not part of the alienating nature of banking culture. Fifth, independence. We would like to see women increasingly financially independent, because with that comes the greatest freedom to be who you want to be, but also unbiased advice.”