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Jochen Wirtz

Pricing Services and Revenue Management

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition so that a value exchange takes place. This book is the fourth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
92 halaman cetak
Publikasi asli
2017

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Kutipan

    Ventsislav Dimovmembuat kutipantahun lalu
    •Help and support the firm’s overall positioning and differentiation strategy (e.g., as a price leader, or portrait a premium image with premium pricing).

Di rak buku

    Elena Shalnova
    Customer service
    • 76
    • 7
    Евг Алекс
    Соня
    • 17
    b7415625130
    Развитие
    • 7
    Nicklas Peter Segalt D Anchersen
    Studie
    • 2
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