The Art of Social Media: Power Tips for Power Users, GUY Kawasaki
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GUY Kawasaki

The Art of Social Media: Power Tips for Power Users

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Hasyemi Rafsanjani Asyari
Hasyemi Rafsanjani Asyarimembuat kutipantahun lalu
you don’t like what a person shares, don’t follow him or her. You’re not paying to read the person’s post, so don’t feel entitled to tell him or her what to share. The sun doesn’t revolve around the earth, and the Internet doesn’t revolve around you.
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cenfukmembuat kutipantahun lalu
I find posts that are titled “How to . . . ,” “Top Ten . . . ,” or “The Ultimate . . .” irresistible. These words say to me, This is going to be practical and useful. The folks at Twelveskip compiled the following infographic of seventy-four great titles, so be sly and use it.

Here’s my top 10 from the infographic on the next page:

How to Rock
Quick Guide
A Complete Guide to
Questions You Should Ask Before
Rules for
Essential Steps to
Most Popular Ways to
Tips for Busy
Tactics to
cenfuk
cenfukmembuat kutipantahun lalu
Our experience is that the sweet spot for posts of curated content is two or three sentences on Google+ and Facebook and one hundred characters on Twitter. The sweet spot for created content is five hundred to a thousand words.
Arsy Amelia
Arsy Ameliamembuat kutipan3 tahun yang lalu
An effective profile is vital because people use it to make a snap judgment about your account.
Arsy Amelia
Arsy Ameliamembuat kutipan3 tahun yang lalu
Do what you can, with what you have, where you are.
Daria Petrushina
Daria Petrushinamembuat kutipan3 tahun yang lalu
I got this tip from Belle Beth Cooper, a talented social-media blogger. She searches for topics using Google Scholar, a subset of the Google search engine, to find serious academic treatment of topics. For example, here are the search results for “persuasion.”
Daria Petrushina
Daria Petrushinamembuat kutipan3 tahun yang lalu
Alltop is an aggregation of topics ranging from A (adoption) to Z (zoology). Alltop researchers select RSS feeds from thousands of websites and blogs and organize them into more than a thousand topics. For example
Reza Apriano
Reza Aprianomembuat kutipan4 tahun yang lalu
Futurity enables you to scoop the press, because it publishes research findings from a consortium of universities. An easy way to access Futurity is to use Futurity.alltop.
Reza Apriano
Reza Aprianomembuat kutipan4 tahun yang lalu
Many services provide good content using techniques that range from manual curation to black magic. These are our favorite sources.
Alltop
Alltop is an aggregation of topics ranging from A (adoption) to Z (zoology). Alltop researchers select RSS feeds from thousands of websites and blogs and organize them into more than a thousand topics
Reza Apriano
Reza Aprianomembuat kutipan4 tahun yang lalu
WordPress plug-in called Flare can provide a cumulative total for the number of shares across platforms
Reza Apriano
Reza Aprianomembuat kutipan4 tahun yang lalu
share other people’s posts
Reza Apriano
Reza Aprianomembuat kutipan4 tahun yang lalu
You should think more broadly and take more chances
Reza Apriano
Reza Aprianomembuat kutipan4 tahun yang lalu
Should I share only stories about entrepreneurship, innovation, and technology? Should Peg share only stories about social media and blogging? Should Motorola share only stories about Motorola?
The answer in all three cases is no
stevenvivarsuarez
stevenvivarsuarezmembuat kutipan5 tahun yang lalu
bly different from what you want them to read
stevenvivarsuarez
stevenvivarsuarezmembuat kutipan5 tahun yang lalu
Figure out how to make money.
Figure out what kind of people you need to attract to make money.
Figure out what those people want to read (which is proba
stevenvivarsuarez
stevenvivarsuarezmembuat kutipan5 tahun yang lalu
Content curation involves finding other people’s good stuff, summarizing it, and sharing it. Curation is a win-win-win: you need content to share; blogs and websites need more traffic; and people need filters to reduce the flow of information. Helping you feed—indeed satiate—the Content Monster is the purpose of this chapter.
stevenvivarsuarez
stevenvivarsuarezmembuat kutipan5 tahun yang lalu
“feeding the Content Monster.” There are two ways to do this: content creation and content curation
stevenvivarsuarez
stevenvivarsuarezmembuat kutipan5 tahun yang lalu
The biggest daily challenge of social media is finding enough content to share.
stevenvivarsuarez
stevenvivarsuarezmembuat kutipan5 tahun yang lalu
The man who does not read good books has no advantage over the man who can’t read them
stevenvivarsuarez
stevenvivarsuarezmembuat kutipan5 tahun yang lalu
Most platforms enable you to add a tagline to your profile. Make this a mantra—two to four words that explain why you or your organization exists.
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