Turn your strategy into something – a thing that I can respond to (rather than a concept board or document)
Valeria Soriamembuat kutipan6 tahun yang lalu
copy a number of things, rather than look for the perfect singular one
Valeria Soriamembuat kutipan6 tahun yang lalu
copy from far away – from examples that are not from your immediate market or context.
Valeria Soriamembuat kutipan6 tahun yang lalu
what kind of thing will solve this kind of problem?'
Valeria Soriamembuat kutipan6 tahun yang lalu
what kinda thing' you're dealing with. What kind of behaviour is it? What other behaviours are like it? What other behaviours could you learn from?
Valeria Soriamembuat kutipan6 tahun yang lalu
Drawing helps you work out the relationships between things
Valeria Soriamembuat kutipan6 tahun yang lalu
It's worth assuming drawing IS thinking. ”
Valeria Soriamembuat kutipan6 tahun yang lalu
Until you've drawn your idea you haven't really thought it through. ”
Valeria Soriamembuat kutipan6 tahun yang lalu
And finally, Good Copying asks different kinds of (“kinda”) questions
Valeria Soriamembuat kutipan6 tahun yang lalu
Copying can keep things the same (Bad Copying) Or, it can change things, creating new and different ideas (Good Copying) Good Copying delights in error and variation – this is where the juice is, not in replication Good Copying is loose rather