• There were 369,500 home fires in 2013; people who have suffered the loss of their homes and prized possessions to these fires will be able to relate to the author’s story.
• Fires, floods, mudslides—all of these natural disasters affect hundreds of thousands of people every year.
Middle-aged women (the demographic this book is about and will appeal to) are the biggest book-buying market; their estimated spending power equals 1 trillion dollars. (Met Life)