en
Reid Hoffman

The Start-Up of You

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A blueprint for thriving in your job and career in today’s challenging world of work by applying the lessons of Silicon Valley’s most innovative entrepreneurs.The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing of the past. Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.Why? Start-ups — and the entrepreneurs who run them — are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals…
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    Physical proximity is actually one of the best predictors of the strength of a relationship, many studies show.
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    Some people hesitate to ask too many questions because they fear it will make them look ignorant. It won’t. It’ll make you look like a curious, intelligent person hungering for valuable information.
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    Third, people can filter information you get from other sources. People can tell you which books to read; which parts of the article are important; which search results to ignore; which people to trust or not trust. People help focus your attention on the intelligence that’s actionable and relevant. In an age of information overload, this is an incredibly valuable benefit.

    Finally, many people simply think better thoughts when in dialogue with others. Remember IWe: an individual’s power is raised exponentially with the help of a network. This is partly because when information moves back and forth between knowledgeable people who care, the signal strengthens. Two (or more) well-coordinated brains beat one every time.

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