Casino Business delves into the multifaceted world of casino management, revealing the core strategies that drive this global industry. Moving beyond the glitz and glamour, the book analyzes the key mechanisms for revenue generation, such as the balance between gaming (table games, slots) and non-gaming activities (hotels, restaurants), highlighting how casinos strategically diversify their income streams.
A crucial aspect explored is risk management, including financial, operational, and reputational risks, emphasizing the importance of regulatory compliance and anti-money laundering measures to ensure long-term sustainability.
The book investigates how casinos attract and retain customers, examining marketing strategies and customer loyalty programs tailored to diverse cultural and economic backgrounds.
The book uniquely presents the casino as a sophisticated business operation, akin to any major corporation, focusing on financial performance, operational efficiency, and strategic decision-making. Examining diverse revenue streams from gaming to non-gaming activities, the book progresses through risk management and customer engagement, culminating in a discussion of future industry trends like online gambling and esports betting.
