Be Brilliant! teaches you how to master the sales skill of persuasive questioning. If you want to be exceptional in the world of sales, Be Brilliant! is required reading. Dr. Baird shares some of his greatest insights, breaking down how and when to ask the right questions to increase conversions and maximize your success. Sales leaders and salespeople alike will find enormous value in Be Brilliant! Sincere interest in understanding others and acting in their best interest is fundamental to building relationships of trust.
