Robert J. Bach (born December 31, 1961), commonly known as Robbie Bach, was the President of Entertainment & Devices Division at Microsoft. He led the division that is responsible for the Xbox, Xbox 360, Zune, Windows Games, Windows Mobile and the Microsoft TV platform. After 22 years at Microsoft, Robert announced his retirement from Microsoft effective in the fall of 2010. Robert now speaks to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game Plan for Corporate and Civic Renewal.
