Yvon Chouinard

Yvon Chouinard is an American rock climber, environmentalist, and outdoor industry billionaire businessman. His company, Patagonia, is known for its environmental focus.
Chouinard is also a surfer, kayaker, falconer and fly fisherman, particularly fond of tenkara fly-fishing. He has written about climbing issues and ethics and on mixing environmentalism and sound business practices.

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